One in five consumers buying a home today is a single woman. Meyers Research in Costa Mesa, Calif., conducted a survey analyzing the buying preferences of 33,000 home shoppers, including both men and women with a variety of locations and price points. They found that the influence of the female buyer segment goes further than expected. Not only are women involved in buying their own homes, but they also help guide many single men who seek advice during a home search.
Here are some of their preferences in the Man vs Woman Survey:
Why They Buy:
Women-Family, safety, price and schools
Men - Prestige, fitness, family
Home Size:
Women - Smaller homes < 2500 SF
Men - Bigger homes
Indoors vs Outdoors:
Women - Interior-walk in closet, entertaining space
Men - Exterior - Backyard, rooftop deck, larger garage
Design Influences:
Women - Modern, casual contemporary, modern farmhouse, white
Men - Spanish and Tudor style, white
Pet Factor:
Women - Consider pet friendly environments and pet parks
Men - Not as important
Bells & Whistles:
Women - Workout classes, fitness center, resort style pool
Men - Independent exercise, Wifi, sports park
Source: Realtor Magazine, November 22, 2019